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Build your Real Time Leads campaign, then continue to secure checkout.

Choose the campaign

Start with the market and campaign size. Your forecast updates as you make choices.

Choose a vertical

Campaign investment

Selected creative

Define the audience

Choose the licensed geography for the campaign. Age and gender guide messaging, but do not increase the forecast because Meta limits demographic targeting for financial-services ads.

Minimum age

Maximum age

Gender

Geography

Broad-audience CPL baseline

Insurance campaigns use Meta’s Financial Products and Services special-ad category. Available targeting is confirmed during launch; age and gender do not create an artificial CPL surcharge.

Choose how leads are captured

CPL means the cost to capture the prospect’s initial contact information. Discovery is offered after capture, so discovery completion is measured separately and does not increase the captured-lead CPL.

Meta Instant Form + Discovery The contact form opens inside Facebook or Instagram. Meta can prefill basic details, so the lead is captured and delivered before the optional discovery invitation. Lowest capture CPL · baseline Best forMaximum lead volume and the lowest initial cost per captured contact. CollectsName, email, phone, ZIP/state, consent, and any short questions configured in Meta. Final Expense, Term, and Annuity prospects are then invited to their branded optional discovery. DeliveryMeta webhook → immediate buyer lead → optional discovery attached to the same lead. How CPL changesThe form stays inside Meta and can prefill basic details, so this is the lowest-CPL baseline. ✓ No website load before capture✓ Usually the lowest CPL✓ Lead delivered before discovery✓ Discovery completion tracked separately Landing Page + Discovery The ad opens a branded website with more context and a short contact form, followed by an optional discovery invitation. The extra click and page load usually reduce completed captures. About 25% higher capture CPL Best forMore brand and product context before the prospect shares contact information. CollectsName, email, phone, ZIP/state, consent, and full click attribution. Discovery questions remain optional and are measured separately. DeliveryBranded website capture → immediate buyer lead → optional discovery attached to the lead. How CPL changesThe extra click and website load are modeled at about 25% higher CPL than a Meta Instant Form. ✓ More context before capture✓ Usually stronger initial intent✓ About 25% higher planning CPL✓ Discovery completion tracked separately

Review the live forecast, then continue to checkout.

Campaign total

What’s included

How forecast estimates workFactors that can affect lead volume and CPL

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

Choose the campaign

Define the audience

Choose a creative

Choose how leads are captured

What’s included

Forecast guidance